3 Ways Supermarkets Can Grow Their Ethnic Aisle

Consumer’s growing interest for high-quality gourmet experiences and unique dishes are driving an evolution in grocery stores across the country. This rising popularity in ethnic cuisine is driven by the growing number of immigrants entering the U.S., in addition to an increasingly more adventurous American palate. U.S. retail sales of ethnic foods totaled nearly $11 billion in 2013 and are expected to generate more than $12.5 billion by 2018 [1]. For supermarkets, grocery stores and even butcher shops, this is a great opportunity to expand and grow their ethnic food offerings. Here are 5 examples on how they can cater to consumer demand for ethnic foods:

Know Your Target Market. While some foods and cuisines are universal favorites, preferences can often vary from store to store depending on the experiences and backgrounds of the local shoppers. Conduct market research to determine which ethnic foods will appeal to customers more.

Stay On Top of Flavor Trends. One of the biggest flavor trends in ethnic food history is Sriracha, the spicy sauce that is found everywhere, from flavored ketchup to chips and popcorn. Keeping up on the most popular food trends will help supermarkets anticipate high demand specialty food items.

Expand Ethnic Food Exposure. Some grocery stores are incorporating ethnic food items into other aisles. Whole Foods, for example, recently moved their seaweed snacks from the ethnic aisle to the snack aisle. This move will increase exposure and potentially help increase sales.

Hispanic is one of the largest segments of the ethnic food market, representing nearly two-thirds of ethnic food sales [2]. As a successful meat processing company with over 30 years of experience, Gold Meat has the proven capabilities and infrastructure in place to grow with demand. We handcraft authentic Brazilian sausages and ready-to-cook packaged meats right here in the U.S. Our facility in Tavares, Florida is currently over 42 thousand square feet and has a cold storage capacity of more than 800 pallets. Learn more about our high-quality and fresh products here.

[1] According to Statista

[2] According to Mintel